Assorted Projects

This collection highlights a wide range of creative work across multiple formats and channels. From a complete rebranding initiative with logo redesign to out-of-home advertising campaigns, animated and static display ads, and mobile-first creatives, each project is designed to capture attention and drive results. It also includes social media campaigns built to increase visibility, engagement, and conversions. Together, these projects showcase versatility across platforms and a focus on delivering measurable outcomes.

Brand Redesign

The LA Leggers, one of Southern California’s largest non-profit running and walking clubs with 1,200+ members, has trained athletes for the Los Angeles Marathon and other races since 1989. In 2022, I was asked to redesign the club’s logo—the first in 34 years—along with its website, apparel, newsletter, and marathon course-side pop-up tents, refreshing its image, expanding its reach, and strengthening its community presence.

Overview

Logo: Updated after decades to reflect a modern identity that conveys strength, speed, and steadiness.
Website: Redesigned for usability, responsiveness, speed, and SEO performance.
eNewsletter & Apparel: Refreshed to align with the new branding and improve communication and cohesion.

Approach

Logo: Retained the club’s signature blue, replaced purple with black, refined the original composition, and delivered a new design quickly approved by the board.
Website: A full rebuild with new CMS, visuals, photography, and features—optimized for speed, accessibility, responsiveness, SEO, and an improved user experience.

Results

The new LA Leggers surveys confirmed that new members found the club through web searches, valued its professional and user-friendly site, and loved the new logo and rebrand, which contributed to a 1.2X increase in new and first-time member enrollment. The LA Leggers website now ranks 3^rd on Google for “Los Angeles running club,” a major improvement from its previous 12^th place and ahead of even the LA Marathon’s official training site.

Logo – BEFORE

Logo – AFTER

Social

This section features a selection of social media graphics I designed for a LinkedIn campaign by Independent Life, a company recognized for its dedication to structured settlement annuities and plaintiff-oriented insurance solutions.

LinkedIn Campaign for Independent Life

Creative assets developed for Independent Life’s LinkedIn campaign promoting a new structured settlement program, strategically crafted to capture audience attention at every touch point—pre-launch, launch, and post-launch.

Trade Show

Kubota Connect 2023

Kubota Connect is Kubota’s annual dealer conference—a four-day business and networking event that brings together dealers, marketers, parts and service teams, and senior leadership. Below are trade show materials I designed for Goodway Group to promote its digital advertising services to Kubota dealerships at Kubota Connect.

Digital Out-of-Home Ads

Event Booth Loop Video

This booth loop video introduces convention attendees to the programmatic ad placement process across search, video, social, and audio channels—services provided by Goodway Group.

HTML5 Animated Ads

Display and Mobile Ads

Digital marketing campaign HTML5 ads for Goodway’s OfferIQ^TM video services—a creative overlay solution that transforms generic video ads into personalized, high-impact, locally tailored content, delivering dynamic messaging, and cost-effective customization at scale.

Ad dimensions: 728 x 90, 160 x 600, 300 x 250 and 320 x 50.